1X (2025)
Special Projects partnered with 1x Technologies to revolutionize home robotics. We helped launch NEO Gamma, a groundbreaking home humanoid that redefined the category. We focused on creating a warm, approachable design language across all touchpoints - from physical appearance to digital interfaces - driving measurable market interest and adoption.
Our design approach emerged from domestic environment demands - crafting an experience that felt natural and comforting rather than industrial or mechanical. This human-centered strategy created a distinct brand identity connecting 1x's advanced engineering capabilities with an intuitive consumer experience.
Every element - from material choices to user flows - was carefully considered to reinforce NEO Gamma's position as a home companion rather than an industrial tool. The holistic design system spanned physical CMFs, visual storytelling, and cross-platform interactions, all working together to create a cohesive and welcoming presence.
The viral success of NEO Gamma's launch validated our approach to humanizing robotics, leading to an ongoing partnership with 1x Technologies to continue pushing the boundaries of human-robot interaction in domestic spaces.
Special Project Services:
└ Product Launch Strategy
└ Web Experience
└ Mobile Experience
└ Virtual Reality Experience
└ 3D Visualization
Team:
└ 1x Technologies: Bernt Bornich, Dar Sleeper, Eric Jeng, Ralph Mayet
└ Creative Direction: Dar Sleeper, Dennis Dang, Case Miller
└ Experience Design: Dennis Dang, Brando Vasquez
└ Web Development: Outkast Studio
└ 3D: Vlad Pertrenko, Xusha Tkacheva
└ VFX: Local Formations
└ Color: Ryan Kao
└ Modeling: Vlad Bochko
└ Film: Fenn David
└ Music Production: Nathan Miller, Jonathan Lee
└ Helmet Design: Joe Tsao
Special Projects partnered with 1x Technologies to revolutionize home robotics. We helped launch NEO Gamma, a groundbreaking home humanoid that redefined the category. We focused on creating a warm, approachable design language across all touchpoints - from physical appearance to digital interfaces - driving measurable market interest and adoption.
Our design approach emerged from domestic environment demands - crafting an experience that felt natural and comforting rather than industrial or mechanical. This human-centered strategy created a distinct brand identity connecting 1x's advanced engineering capabilities with an intuitive consumer experience.
Every element - from material choices to user flows - was carefully considered to reinforce NEO Gamma's position as a home companion rather than an industrial tool. The holistic design system spanned physical CMFs, visual storytelling, and cross-platform interactions, all working together to create a cohesive and welcoming presence.
The viral success of NEO Gamma's launch validated our approach to humanizing robotics, leading to an ongoing partnership with 1x Technologies to continue pushing the boundaries of human-robot interaction in domestic spaces.
Special Project Services:
└ Product Launch Strategy
└ Web Experience
└ Mobile Experience
└ Virtual Reality Experience
└ 3D Visualization
Team:
└ 1x Technologies: Bernt Bornich, Dar Sleeper, Eric Jeng, Ralph Mayet
└ Creative Direction: Dar Sleeper, Dennis Dang, Case Miller
└ Experience Design: Dennis Dang, Brando Vasquez
└ Web Development: Outkast Studio
└ 3D: Vlad Pertrenko, Xusha Tkacheva
└ VFX: Local Formations
└ Color: Ryan Kao
└ Modeling: Vlad Bochko
└ Film: Fenn David
└ Music Production: Nathan Miller, Jonathan Lee
└ Helmet Design: Joe Tsao