







Arc (2024)
Special Projects partnered with Arc to transform the marine industry. We brought to market the Arc Sport, an amazing electric wake boat. We started by designing the interface and mobile app, and then the website with configurator to drive sales - all driving measurable business results.
Our design system emerged from marine performance demands - delivering high-contrast, readable interfaces in bright sun and harsh conditions. This functional approach created a distinct brand identity connecting Arc's engineering heritage with premium consumer experience.
Every touchpoint - from boat interface to digital platforms - has proven successful in market, validating our ability to deliver experiences that drive growth. Arc's success has been widely recognized on Bloomberg, TechCrunch, The Verge, NBC News, and many other leading tech publications.
Special Project Services:
└ Boat Experience
└ Mobile Experience
└ Website Experience
└ Narrative Storytelling
└ 3D Visualization
Team:
└ Arc: Mitch Lee, Ryan Cook, Ted Herringshaw, Lee Stapleton
└ Art Direction & Design: Dennis Dang
└ Design Assistant: Yining Qian
└ Render: Tyler Anderson, Vlad Pertrenko
└ Photography: Jeff Johnson
Special Projects partnered with Arc to transform the marine industry. We brought to market the Arc Sport, an amazing electric wake boat. We started by designing the interface and mobile app, and then the website with configurator to drive sales - all driving measurable business results.
Our design system emerged from marine performance demands - delivering high-contrast, readable interfaces in bright sun and harsh conditions. This functional approach created a distinct brand identity connecting Arc's engineering heritage with premium consumer experience.
Every touchpoint - from boat interface to digital platforms - has proven successful in market, validating our ability to deliver experiences that drive growth. Arc's success has been widely recognized on Bloomberg, TechCrunch, The Verge, NBC News, and many other leading tech publications.
Special Project Services:
└ Boat Experience
└ Mobile Experience
└ Website Experience
└ Narrative Storytelling
└ 3D Visualization
Team:
└ Arc: Mitch Lee, Ryan Cook, Ted Herringshaw, Lee Stapleton
└ Art Direction & Design: Dennis Dang
└ Design Assistant: Yining Qian
└ Render: Tyler Anderson, Vlad Pertrenko
└ Photography: Jeff Johnson