






Mytra (2024)
Special Projects has partnered with Mytra to unveil their new first-in-class warehouse robotics system after 4 years of development. We worked closely with engineering, marketing and sales to craft a visual narrative that showcases the product's core innovation.
It's a story that starts with the bot's capabilities and controls but then expands to its unique cell system and culminates in Mytra's breakthrough metric - the density vs throughput graph, a new standard for measuring warehouse performance.
The launch has been covered by TechCrunch, Forbes, NASDAQ, and major tech media. Building on this successful collaboration, Special Projects is currently designing their hardware interface system.
Special Projects Services:
└ Robot Experience
└ Website Experience
└ Website Development
└ Narrative Storytelling
└ 3D Visualization
Team:
└ Mytra: Chris Walti, Matt Naslund, Alberto Essesi
└ Art Direction & Design: Dennis Dang
└ Design Assistant: Yining Qian
└ Render: Mike Rengifo
└ Website Development: Studio Otto
Special Projects has partnered with Mytra to unveil their new first-in-class warehouse robotics system after 4 years of development. We worked closely with engineering, marketing and sales to craft a visual narrative that showcases the product's core innovation.
It's a story that starts with the bot's capabilities and controls but then expands to its unique cell system and culminates in Mytra's breakthrough metric - the density vs throughput graph, a new standard for measuring warehouse performance.
The launch has been covered by TechCrunch, Forbes, NASDAQ, and major tech media. Building on this successful collaboration, Special Projects is currently designing their hardware interface system.
Special Projects Services:
└ Robot Experience
└ Website Experience
└ Website Development
└ Narrative Storytelling
└ 3D Visualization
Team:
└ Mytra: Chris Walti, Matt Naslund, Alberto Essesi
└ Art Direction & Design: Dennis Dang
└ Design Assistant: Yining Qian
└ Render: Mike Rengifo
└ Website Development: Studio Otto