Impulse Space (2025)

Impulse Space is creating the new logistics layer of the space economy. Founded by SpaceX propulsion legend Tom Mueller, Impulse delivers rapid, cost effective transport of payloads to LEO, MEO, and GEO through a launch system that includes two innovative spacecraft, Mira and Helios.

Challenge
└ The space economy has huge potential, but it’s crowded by unproven claims.
└ Key stakeholders have trouble distinguishing genuine innovations.

Onboarding
└ “How do we differentiate actual builders from aspirational ones?”  
└ “How do we communicate Impulse’s readiness to decision makers?’
└ "How do we validate Impulse’s vehicle performance?”
└ “How do we showcase Impulse’s reliability and resilience an emerging market?”

Strategy
└ Create authenticity through photography.
└ Surface first-in-class engineering through flight heritage.
└ Craft messaging that signals to defense, civil, and commercial.
└ Provide clear product narrative supported by animation.
└ Foreground company and product benchmarks.

UI/UX Experience
└ Art direction that grounds the brand in the real.
└ Web design with precise interactions and tight flows to CTA.
└ 3D/2D animations to demonstrate end-to-end launch cycle.

Credit
└ Impulse: Lee Stapleton, Kevin Miller, Carl Haken, Paul Seebacher
└ Creative Direction: Dennis Dang, Case Miller
└ Web Design: Dennis Dang, Elim Pan
└ Web Development: Over-stimulated
└ 3D: Case Miller, Eugene Hyun
└ Logo: Benjamin Puffer